Retail
The shopping experience is no longer limited to what happens at a physical retail location.
With increasing frequency marketing channels include catalog, internet and direct mail contacts, as well as strategically located outlets and distributors. Despite their differences, all these channels benefit from predictive analysis and modeling.
Predictive analysis and modeling are essential tools for the retail marketer. Effective modeling discovers actionable customer insights, allows selecting marketing channels based on ROI, identifies customer value, offers new criteria for selection of retail locations, and optimizes marketing budgets.
Modern Analytics has designed and implemented automated analytical Customer Relationship Management (CRM) systems for one of the largest European retailers. We have sourced data, created customer insights and produced analyses to profile and understand customer behavior for large US retailers.
Using a client's existing data, often enriched with externally sourced data, Modern Analytics helped implement many of the leading-edge marketing initiatives found in today's retail environment.
The results have changed the shopping experiences of our clients' customers, while increasing revenues and profits.
