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Case Study – Retail
The shopping experience is no longer limited by physical retail locations.
More often retailers' marketing channels include amongst others, catalog, internet and direct mail, as well as strategically located outlets and distributors. Despite their differences, all these channels benefit from predictive marketing analytics and modeling.
Predictive analysis and modeling are essential tools for the retail marketer. Modeling discovers actionable customer insights, enables the selection of marketing channels based on ROI, identifies customer value, offers new criteria for selection of retail locations, and optimizes marketing budgets.
Modern Analytics has designed and implemented fully automated analytical Customer Relationship Management (CRM) systems for one of the largest European retailers and has sourced data, created customer insights and produced analyses to profile and understand customer behavior for large US multi-brand retailers.
Using clients' data, often enriched with externally sourced data, Modern Analytics has advised and undertaken most of the leading-edge marketing initiatives found in today's retail environment.
The results have changed the shopping experiences of our clients' customers, have increased revenues and driven greater profits.
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