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About Chris Geiger

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So far Chris Geiger has created 7 blog entries.

Modern Analytics groundbreaking “autonomous predictive analytics” recognized by world’s leading expert on advanced analytics

In early December, Modern Analytics was recognized by the world's leading expert on analytics, Tom Davenport, in an article he wrote for the Harvard Business Review. The article, titled "Move Your Analytics Operation from Artisanal to Autonomous," uses Modern Analytics as an example of how automated predictive analytics can significantly increase a company's propensity modeling output and value. The following excerpt highlights the section about Modern Analytics and Model Factory, but we encourage you to read the article in full.

A War Amongst Noble Houses

As of August 2015 Forbes.com reported that over $7B was invested in the top 100 enterprise analytics startups and by my calculations, at least $700 million supported sales and marketing analytics focused firms.

It's an industry that has already surpassed the $125B mark and with emerging technologies like IoT and accompanying IoT BaaS (back end as a service) this industry will continue to grow and will become more and more competitive. It already resembles the hit fantasy drama television series with its warring factions, inside treachery, and power grabs...

Calling All Data Scientists: Be the Hero and Become the Chief Revenue Officer

Data scientists. Are they really scientists at all? When most people think of scientists they think of people who lock themselves in a room trying to solve the toughest problems we know. Cures for cancers, the next biggest things in polymers, spacecraft bus avionics, alchemy, stuff like those super-intelligent high school kids from the movie "Weird Science" would whip up.

In reality, data scientists exist to solve the universal, mission-critical business problems that companies contend with every day. Two of the most fundamental are these: How are we going to make money? And what can we do to minimize the risks and costs associated with doing business? This is what the CEO wants and this is what Chief Data Scientists and their teams need to figure out to be part of the senior leadership.

Predictive Analytics: The Path to Profitability in the Digital Age

Machines can do things that weren't even dreamed of twenty years ago. Not only has the capability of computers risen sharply, the costs of using them has become very affordable and with the advent of cloud computing there is almost no need for capital outlay. This means that massive processing power and predictive analytics solutions can be brought in to have profound impact on controlling sales revenue. This is done by aggregating databases and running predictive analytics over the top to precisely identify each and every revenue opportunity regardless of the number of products, markets and applications. So if you're a company with multiple products and a slew of markets, this is your proverbial pathway to sustained profitability in the digital era in which we live and do business.

Model Factory from Modern Analytics Offers High Scale Predictive Modeling for Marketers

Post by David M. Raab - Remember when I asked two weeks ago whether predictive models are becoming a commodity? Here’s another log for that fire: Model Factory from Modern Analytics, which promises as many models as you want for a flat fee starting at $5,000 per month. You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind?

Modern Analytics Joins Marketo LaunchPoint Partners Program

Modern Analytics is delighted to join the ranks of Marketo’s LaunchPoint Partners. This innovative partners program offers clients access to more than 100 applications and solutions providers of marketing services and programs.

Big Data, Mining, and Analytics: Components of Strategic Decision Making

Finally, amidst all the hype and clamor about “Big Data”, Professor Stephan Kudyba offers a concise, clear and compelling discussion about Big Data – what it is, what it can mean to you and your organization. It also details how to move from discussion and exploration to action and results.